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February 2008 - Website Magazine

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Free, Easy, Ongoing Competitive Research

If you are obsessed with what your competitors are doing, then check out Competitio.us - an excellent resource for making the process of competitive research much easier. The service enables anyone a simple way to track who competitors are, what they...

Published Fri, Feb 29 2008 12:08 PM by Administrator

Filed under: research, competitive research
Afternoon With the Website Magazine Editor

Got a question about Web success? Need a critique of your current Website design or a review of your online marketing techniques? Want to touch base and tell me about your services or ask for a recommendation for a solutions provider? I'll be streaming...

Published Fri, Feb 29 2008 12:05 PM by Administrator

Filed under: website magazine
Free Developer Sandbox Server from PEER 1

Working on that next revolutionary Web application? Online IT infrastructure provider PEER 1 Network has partnered with Microsoft to offer 50 free developer sandbox servers for a 30-day trial. If you're a Web developer interested in gaining full control...

Published Fri, Feb 29 2008 11:58 AM by Administrator

Filed under: microsoft, sandbox servers, PEER 1
Page Depth: Measuring PPC Traffic Quality

You are spending money on PPC advertising, but are those visitors real? Do you genuinely have some hot prospects on your website or are you just accepting automated traffic that will never convert into an actual sale? What's a good way to measure...

Published Fri, Feb 29 2008 11:57 AM by Administrator

Filed under: advertising, ppc, page depth, ppc traffic quality, ppc traffic
Keep Your Copy Sharp

You hear it all the time: Content is King. And if you're a Website Magazine reader you've heard it here too. But you can have pages and pages of content that ends up harming your reputation if you're not careful. Misspellings, poor grammar...

Published Fri, Feb 29 2008 11:07 AM by Mike Phillips

Filed under: copywriting, content
The Truth About Lead Scrubbing

Lead Scrubbing is a process of removing paid leads that are bogus ( contact information is invalid ) or duplicates of files they currently have on hand. Lets try to uncover some truths about the process. Lead scrubbing prevents buyers from having to pay...

Published Thu, Feb 28 2008 12:15 PM by Administrator

Filed under: lead scrubbing
Effective Headline Writing

Studies show that only about one in five people read past the headline of an article. I would venture to guess that number is even lower when it comes to press releases. Especially in a point-and-click world, grabbing a user's attention is critical...

Published Thu, Feb 28 2008 12:10 PM by Mike Phillips

Filed under: copywriting
Forum Research With Dipiti

If you are researching a topic or want to keep track of what is being said about a certain product or brand, there is often no better place than an active Internet forum. While search engines are wonderful resources to help us locate information, where...

Published Thu, Feb 28 2008 11:08 AM by Administrator

Filed under: research, forums, forum research, dipiti
What's Engagement Mapping, Anyway?

Page views are dead - long live "engagement mapping". Microsoft announced Monday that it would begin testing a new way to measure the effectiveness of Internet advertising. Engagement mapping is due to begin (in beta of course) on March 1st...

Published Thu, Feb 28 2008 10:24 AM by Administrator

Filed under: microsoft, engagement mapping, page views
WM Tool of the Day: Traackr

Syndication across many channels is essential to success in the Web 2.0 landscape. Often the problem is keeping track of your content, where it resides and how its performing. Traackr (not the same as Trackur, reviewed earlier ) does just that. With Traackr...

Published Wed, Feb 27 2008 10:47 AM by Mike Phillips

Filed under: traackr, syndication
Bundled Web Marketing Suite at Lyris

Lyris announced a new pricing structure this week that will bundle many technologies essential to the success of online marketers. For an initial seat price of $299 per month, marketers get a set volume of 5,000 emails each month, along with unlimited...

Published Wed, Feb 27 2008 9:11 AM by Peter A. Prestipino

Filed under: email marketing, email, lyris, web marketing
No More Fixed $0.10 Bids at Yahoo

Minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10 for Yahoo Search Marketing advertisers. The new minimum bids can be lower or higher than $.10. Content Match minimum bids currently however will remain at $.10. According...

Published Wed, Feb 27 2008 8:38 AM by Peter A. Prestipino

Filed under: yahoo, paid search, sem, fixed bids
WM Morning Wire : 2-27-08

The following are press releases that caught our attention today, February 27th, 2008. If you have a news announcement you would like to share with the Website Magazine community, please contact Website Magazine editors now or submit it to WM Share ....

Published Wed, Feb 27 2008 7:57 AM by Peter A. Prestipino
LinkedIn Goes Mobile

Social/Business networking site LinkedIn has announced that they are now mobile-ready. Of course, with anything mobile these days, the site is optimized for the iPhone but will work with other handsets. The announcement follows other social networking...

Published Tue, Feb 26 2008 9:23 AM by Mike Phillips

Filed under: mobile, linkedin
Insider Affiliate Marketing Data

DoubleClick/Performics released data from a survey of affiliates which revealed some interesting information on what publishers want from advertiser promotions. If you are running an affiliate program or are thinking about launching a program, the information...

Published Tue, Feb 26 2008 8:34 AM by Peter A. Prestipino

Filed under: affiliate, affiliate network, performics, doubleclick, marketing data

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February 2008 - Website Magazine

Free, Easy, Ongoing Competitive Research

Afternoon With the Website Magazine Editor

Free Developer Sandbox Server from PEER 1

Page Depth: Measuring PPC Traffic Quality

Keep Your Copy Sharp

The Truth About Lead Scrubbing

Effective Headline Writing

Forum Research With Dipiti

What's Engagement Mapping, Anyway?

WM Tool of the Day: Traackr

Bundled Web Marketing Suite at Lyris

No More Fixed $0.10 Bids at Yahoo

WM Morning Wire : 2-27-08

LinkedIn Goes Mobile

Insider Affiliate Marketing Data