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Archives


February 2006 - Website Magazine

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  • wm-thn

    Miva Goes Contextual

    Performance marketing provider Miva launched a contextual advertising program ( currently in beta ) which will enable publishers to determine whether a web page should use Miva's contextual engine to dynamically serve ads based on page content, or manually...
  • wm-thn

    A word on e-tailing

    Via Jason Caplain's blog Southeast VC , Carrie Johnson's (of Forrester) talk last week at eTail (a multi-channel retail event) featured some interesting highlights worth noting. - As prices of technology are falling, the number of users online are increasing...
  • wm-thn

    Don't Count Out Local

    Today at the Search Engine Strategies Conference in New York, TrueLocal announced the launch of their new Accredited Agency Program. This program is for certified CMRs, accredited media buyers, marketing and SEO agencies and national marketing departments...
  • wm-thn

    Pay-Per-Call Billing

    Jambo (www.jambo.com), a provider of solutions that connect people by phone to businesses represented in Internet search and directory listings, today introduced Pay-Per-Call Collect(TM) -- a complete billing and collection solution that enables businesses...
  • wm-thn

    Are you neglecting "Alternative" engines?

    JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today revealed that 40% of search marketers are missing out by using only Google and/or Yahoo! for their campaigns. According to a new JupiterResearch report entitled: "Engine Selection...
  • wm-thn

    So long Click-Fraud?

    Via MarketingVox , Click Forensics , a Texas-based online fraud detection firm, says next week it will be providing the first free, independent and alternative technology to ISPs' attempts at detection of click fraud. Editors Note: ISPs? I'm not sure...
  • wm-thn

    Bidding on Trademarks

    Starting March 1st, Yahoo will no longer allow competitor bids for keywords containing trademarks. The move is intended "to more easily deliver quality user experiences when users search on terms that are trademarks." Under the previous arrangement, ads...
  • wm-thn

    Zero-Cost Acquisition

    Congratulations, you just generated ten thousand leads through your marketing campaign. Of those ten thousand leads, a staggering ten percent bought the product you are selling. Congratulations again, you're on a roll. Then it hits you - if only ten percent...
  • wm-thn

    The Rise of Webmercials

    One of the many benefits related to the increase of bandwidth on the consumer level is that video can finally play an important role in Web strategies. Marketing departments at companies large and small are salivating and readying their own video content...
  • wm-thn

    Bursting with BlogBurst

    I came across an interesting news item via BlogSEO about BlogBurst, a product from Pluck that provides exposure to your blog through its syndication service. Here's how it works, sign up and complete some information about your wbelog then go about your...
  • wm-thn

    Mixed Media & Marketing Messages

    Via MediaPost, e-commerce sales accounted for 2.4 percent of all sales in the fourth quarter, up from 2.3 percent the previous quarter, according to new figures released Friday by the Department of Commerce (www.commerce.gov). Total fourth quarter e-commerce...
  • wm-thn

    WSM Site Of The Day: RSVME.com

    Every now and again, I like to take a look through the Who's Who Directory of Website Services Magazine to come up with ideas to blog about. Today I came across an interesting new listing for RSVME - a free application that integrates with Outlook and...
  • wm-thn

    Calling All Natives...

    I stumbled upon a new service dubbed NativeText which looks promising. Essentially, NativeText is a human-powered system for translating your podcast or RSS feed into other languages and is translated by humans, not software and then syndicates the content...
  • wm-thn

    Non-Profits and the Web

    New Study Shows Nonprofits Raised 40% More Money Online in 2005; E-Mail List Growth High, But E-Mail Turnover Rates High Also A new study examining the increasing importance of the Internet to nonprofits revealed a surge of online donations along with...
  • wm-thn

    3 Different Approaches to Link Building

    SearchEngineJournal yesterday posted an interview with Patrick Gavin of TextLinksAds while Webmaster World had an amazing post by sugarrae on " Link Development vs. Traffic Development and Staying with the Times ". It's all very interesting information...
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